S. Acierda
BTS sees new milestones on the global iTunes charts with their latest single but we all saw that coming.
Amid releases from a number of the biggest names in music, non-promotional track “Black Swan” has written history within 24-hours of its release.
Within approximately three hours of the song’s release, the septet had already surpassed PSY’s feat of topping 86 countries with “Gangnam Style.” Ultimately, “Black Swan” has set a new ground-breaking record for the most #1s on the iTunes Worldwide charts for a song by a South Korean and overall Asian act, claiming #1 in 94 countries in its first 24-hours.
The accomplishment sees a considerable jump from the group’s own personal best of “IDOL” and its success of hitting #1 in 75 countries. “Black Swan” had also managed to achieve #1 in every European country by which iTunes is available, notably becoming the first song by a South Korean group to top the UK chart.
In spite of its overall lack of publicity, “Black Swan” has managed to set extraordinary milestones. In the lead up to its release, no information about the group’s first single was officially disclosed by Big Hit Entertainment. Arguably, the most promotion the song had was a BTS member posting Tweet with a screenshot of themselves listening to the track on Spotify shortly after it dropped.
Map of the Soul: 7 is set to come out February 21. So far part of the comeback campaign has seen the release of SUGA’s chilling “Interlude: Shadow” comeback trailer and the launch of global art project CONNECT, BTS.
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