S. Acierda
Another day, another record broken by BTS.
BTS has set a new record for Billboard’s Social 50, becoming the artist with the most weeks at No.1 with a total of 164 non-consecutive weeks.
Last week, the pop superstars had topped the Billboard chart for non-consecutive 163 weeks, matching the all-time record set by Justin Bieber. BTS also currently claim the longest consecutive run with 133 weeks on the chart and have yet to move from their current position of No. 1 since July 29, 2017.
The boy group had first claimed No.1 in October 2016, becoming the second South Korean act to top the chart after Psy. In 2017, the South Korean powerhouse would then win the Billboard Music Award for Top Social Artist, marking them as first Korean pop group ever to be nominated for and win at the U.S. ceremony. Since then, the group has celebrated a winning streak with last year marking their third consecutive win for the award.
Fundamentally, the group’s successes marked a game-changer for the Korean pop industry by setting a new focus on ranks and chart performance on the Social 50. Following their first historic win, South Korean idol groups began to routinely appear on the chart.
Launched in 2010, the Social 50 chart is described to measure absolute popularity by social networking activity across the largest online platforms. Data collected is by music analytics company Next Big Sound and published by Billboard. The chart’s ranks are determined by metrics in weekly additions to friends, fans and followers as dependant on the network along with page views and media streams.
With its introduction then-Billboard Editorial Director Bill Werde offered the following on the Social 50: “We continue to adapt the way we chart the changing landscape of music. The Social 50 is yet another step in the evolution of Billboard and an important response to our changing times.”
Thoughts? Remember to stay drink the appropriate amount of water, to stretch, and to stream for self-care! Yell words at @ForeverBTScom!
