The highly anticipated music video for the collaboration track between Steve Aoki comes out with star-studded Asian American cast.
On November 19, Steve Aoki unveiled the music video for his single with BTS, “Waste It On Me.”
The music video appears to takes place at a karaoke bar with Ken Jeong taking lead as a lovesick waiter competing with his romantic rival, as played by Ross Butler, for the attention of the beloved Devon Aoki. Though the group doesn’t make a personal appearance, the fun music video serves up a stellar all Asian cast with cuts of various Asian actors, musicians, models, and personalities lip-syncing to the song in a karaoke room throughout the clip. Besides the producer himself making a cameo, Jamie Chung, Leonardo Nam, Tiffany Ma, Jo Koy, Vincent Rodriguez III, and Jinny Chung also star in the music video.
Directed by Joe Hahn and also produced an all Asian American team by behind the scenes, Aoki has commented on the music video’s significance to in a recent interview with People magazine.
"It’s bigger than music, it represents a 🇰🇷 band (@BTS_twt) & an Asian-🇺🇸 DJ that can show other Asians they're also a part of the global musical landscape. I feel so deeply abt the Asian footprint in music culture that I wanted the MV to have an entirely Asian cast & director." pic.twitter.com/pXXf2TJCm4
— 結 ButterflyElla 結 (@ButterflyEllaJ) November 19, 2018
The music video garnered overwhelmingly positive reactions with fans showing celebrating the representation it brings, appreciating the fun plot, and spotting their favourite Asian stars.
so you're saying wiom is a song created by asian artists, the music video is comedic and has fully asian cast? AND it's actually a good song and well made video? SNAPPED with that asian representation and artistry #WasteItOnMeMV
— jana is a BTS love bot 💌 (@ddaengucci) November 19, 2018
— ana. (@kingbanqtan) November 19, 2018
omg the lipsync is like bts level #WasteItOnMeMV
— . (@kthvsual) November 19, 2018
— jihan| i love you 지민 •ɞ• 💜 (@wthparkjimin) November 19, 2018
“Waste It On Me” marks the third collaboration between Steve Aoki, and BTS with the two initially coming together to work on the 2016 hit remix for “MIC Drop” and also for “The Truth Untold (전하지 못한 진심)” from the group’s Love Yourself 轉 ‘Tear’ album, which was dropped this year.
2018 also marks a wonderful time for Asian representation with films like “Crazy Rich Asians” and “Searching”, “To All the Boys I’ve Loved Before” hitting our screens. In the music scene, besides BTS’ immense success on global charts, Chinese soloist Lay has also delivered a win for Mandopop artist with his most recent album release while former Kpop sweetheart, Tiffany Young, finds herself quickly gaining traction in the U.S.
Thoughts? Do you love music video? Can you relate to Ken Jeong’s lovestruck character? Tweet us at @ForeverBTScom!